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Sales effectiveness, the 4Ps you need to practice

1. Promptness. When your sales team makes a faster connection, most likely all your leads will turn into your customer. The best practice is to have a quick follow-up.

2. Persistence. It can take 15 follow-ups to connect with a potential customer. Your team should maintain a persistent and timely outreach.

3. Personalization. Personalized email or greeting significantly increases the likelihood of successful engagement. Make certain emails personalized enough to attract your lead's eye.

4. Performance. Does your email go through your contact's primary inbox or somewhere else? You need to make sure that everything is delivered to their primary inbox and not in the promotion inbox.

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