Create videos with personalized contact forms. Using Vimeo's customized contact form feature is one fun way to integrate video into your lead generation strategy. These aren't your average contact forms; they can be personalized with various fields to gather details from your leads such as work description, demographics, and even psychographic.
Keep your best video material under a lock. Don't be afraid to place some of the most valuable content behind a gate that requires customers to enter their contact details in order to view it.
Make sure the video has a call to action. It won't matter if a large number of people watch your video content if they don't act. That's why it's important to provide a simple CTA for your videos at all times. Before and after the audience watches the video, it's a good idea to have a CTA. This could be a sign-up for an email newsletter, a coupon code, or exclusive access to something.
Create a video-centric landing page that is strategic. Sending your prospects to a dedicated landing page rather than the homepage of your website is a good practice when looking to trigger direct conversions in a marketing operation like lead generation.
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