Saint Laurent, the luxury French fashion house, has announced that it would discontinue developing garments with fur as of next year, according to its parent company Kering. Brioni, another Kering brand, will be fur-free by the fall 2022 collections, according to the company.
Gucci, Balenciaga, Bottega Venata, and Alexander McQueen are among Kering’s brands that have banned the usage of fur. PETA (People for the Ethical Treatment of Animals) applauded the decision, which came after years of campaign to get Kering to eliminate the usage of fur.
Before Kering confirmed themselves fur-free, Peta says it took becoming Kering shareholders and a letter submitted on their behalf by actress Gillian Anderson ahead of the 2021 annual meeting. It has also urged Louis Vuitton to follow Saint Laurent’s lead and prohibit the use of fur.
LVMH, Louis Vuitton’s parent business, informed the AFP news agency that its fur goods were manufactured in the most ethical and responsible manner possible and that no endangered species’ fur will be used.
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