Sony and Netflix have struck a major licensing deal that will make Netflix the streaming home for all of Sony’s new releases. Unlike its competitors, Sony is one of the few big studios that has not however launched its own streaming platform to compete with Netflix.
Sony won’t have to weather the cost of launching their own streaming platform whereas still having one major streamer to house their releases. This can be a huge win for both Sony and Netflix.
Netflix gets a pipeline of new theatrical titles to compete with newcomers like Disney+ and HBO Max, which have adjusted to COVID-19 times by dropping major titles straight to streaming. Netflix has long been building out its own library of firsts, but as the streaming and theatrical scene alter post-COVID, this new Netflix Sony collusion will reinforce both companies.
This deal didn’t come totally out of anywhere. Netflix and Sony as of now have a pre-existing output deal for Sony Pictures Animation titles, which was, to begin with, struck in 2014. But presently Sony’s library — including the century-old catalog of Columbia — can be authorized out to Netflix.
Apply Now. Hodler Capital Group will build your business website. We will show you how to establish business credit and access business financing with one on one support. Contact us now and start building your business for the future.